Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/bootstrap.inc on line 913

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/bootstrap.inc on line 913

Warning: Cannot modify header information - headers already sent by (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/bootstrap.inc on line 545

Warning: Cannot modify header information - headers already sent by (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/bootstrap.inc on line 546

Warning: Cannot modify header information - headers already sent by (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/bootstrap.inc on line 547

Warning: Cannot modify header information - headers already sent by (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/bootstrap.inc on line 548
Нелоялна конкуренция и стратегии за противодействие | Издателска къща "СОФИ - Р"
  • warning: Cannot modify header information - headers already sent by (output started at /home/sofir/public_html/index.php:2) in /home/sofir/public_html/includes/common.inc on line 141.
  • strict warning: Declaration of content_type_facet::build_root_categories_query() should be compatible with faceted_search_facet::build_root_categories_query() in /home/sofir/public_html/sites/all/modules/faceted_search/content_type_facet.module on line 133.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • : Function ereg() is deprecated in /home/sofir/public_html/includes/file.inc on line 649.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 2 to cck_taxonomy_field_settings() expected to be a reference, value given in /home/sofir/public_html/includes/module.inc on line 386.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 2 to cck_taxonomy_field_settings() expected to be a reference, value given in /home/sofir/public_html/includes/module.inc on line 386.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.
  • warning: Parameter 1 to theme_field() expected to be a reference, value given in /home/sofir/public_html/includes/theme.inc on line 171.

Нелоялна конкуренция и стратегии за противодействие

g2092.jpeg
Автор: Петко Николов
Превод, студия и коментар:
Издателство: Сиби
Година на издаване: 2012
ISBN: 978-954-730-769-8
Цена: 16.00 14.40 лв.
Страници: 216

В тази книга са анализирани най-важните теоретико-приложни проблеми, свързани с нелоялната конкуренция и нейните ефекти върху икономическите субекти. Описани са стратегии на конкуриране и форми на нелоялна конкуренция, както и възможни стратегии за противодействие срещу нея: стратегия на ненамеса, стратегия на превенция, стратегия на съдебно преследване и стратегия на комуникация с потребителите.

В книгата е изтъкнато, че без стратегия за противодействие борбата срещу нелоялната конкуренция е обречена на неуспех. Изведени са теоретични, методологични и методични конструкции с характер на научни и научно-приложни приноси. Изследвани са стратегии за противодействие от позицията на предприятие, което е разработило свой продукт, марка или ноу-хау. Описани са стъпки за проектиране на стратегии за противодействие при конкуриране чрез иновации и конкуриране чрез диференциация с отличителни знаци, като е изтъкнато, че всяка стратегия за противодействие следва да се насочи към предпазване на онези пазарни ценности, върху които се крепи стратегията на конкуриране.

Петко Николов е доктор по икономика. Завършил е право в СУ „Св. Климент Охридски” и е бил адвокат в Софийската адвокатска колегия. Понастоящем е председател на Комисията за защита на конкуренцията.